Collars · Feeders · Toys · Gear
We source rare collars, feeders, toys, and gear from independent makers — the kind that never ends up at big-box stores — then cut out the distributor layer so you pay for the craft, not the markup.
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Independent craftspeople, specialty makers, small-batch producers. People who build one thing well and sell it nowhere near the pet food aisle.
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No distributor, no regional rep, no retail floor. We source straight from makers and pass the margin difference to you. The quality stays; the markup doesn't.
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A small selection we've actually tested and vetted. No filler products, no knockoffs, no items that exist just to fill a category. Everything earns its place.
You have strong opinions about pet gear. Most people don't — and that's fine. But if you've ever walked out of a boutique because the price was absurd, or scrolled past the same generic leash for the tenth time, you're who we built this for.
"I know exactly what collar I want. Braided nylon from a peg hook isn't it."
We carry handtooled leather, waxed canvas, and brass hardware from makers who do one thing and do it properly. No generic colorways, no plastic buckles from a Chinese catalog.
"I priced it at a boutique. Then put it back. $80 for a collar is ridiculous."
Boutique quality shouldn't require boutique rent. We sell the same standard of craft at what it actually costs to make — not what it costs to stock it in SoHo.
"I've returned three feeders because they all looked like hospital equipment."
There are slow feeders made from ceramic and walnut that are genuinely beautiful. We find those. They exist and they're not outrageously priced when you know where to look.
"I read ingredient labels on cat food. I'd read them on toys too if they listed them."
We list materials, country of origin, and the maker's story for every item. If we don't know what something is made of, it doesn't make the store.
Coming soon
Early list gets first pick and a discount on launch week orders. One email when we open, nothing else.